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Analisis Pengaruh Kualitas Layanan Akademik Terhadap Kepuasan Dan Loyalitas Mahasiswa

Author

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  • Tinggogoy, Deiby Christiana
  • Meti, Yonas

Abstract

Penelitian ini dilakukan untuk menguji pengaruh variabel Kualitas Pelayanan dan Fasilitas Kampus terhadap Kepuasan dan Loyalitas Mahasiswa pada mahasiswa Manajemen dan Ilmu Pemerintahan Universitas Halmahera. Populasi dalam penelitian ini adalah seluruh mahasiswa manajemen Universitas Halmahera angkatan tahun 2008-2016. Pengambilan sampel dilakukan dengan menggunakan metode purposive sampling sehingga dalam penelitian ini jumlah sampel sebanyak 50 orang mahasiswa Manajemen dan Ilmu Pemerintahan Universitas Halmahera angkatan tahun 2008-2016. Pengujian asumsi klasik meliputi uji normalitas, uji multikolinearitas, uji autokorelasi, dan uji heteroskedastisitas. Analisis data digunakan dengan menggunakan analisis jalur dengan bantuan program SPSS.

Suggested Citation

  • Tinggogoy, Deiby Christiana & Meti, Yonas, 2018. "Analisis Pengaruh Kualitas Layanan Akademik Terhadap Kepuasan Dan Loyalitas Mahasiswa," OSF Preprints e48qj, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:e48qj
    DOI: 10.31219/osf.io/e48qj
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