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Makalah Metode Identifikasi Kebutuhan Konsumen Olx Autos

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  • rere, selvia

Abstract

Atribut kebutuhan konsumen merupakan hal yang penting dalam kesuksesan suatu perusahaan jual beli mokas di OLX Autos. Atribut kebutuhan konsumen ini berguna untuk mengetahui apa saja keinginan dan harapan konsumen akan suatu produk yang disediakan oleh perusahaan. Sehingga kedepannya produk yang disediakan oleh perusahaan akan diminati oleh konsumen serta menarik konsumen untuk membelinya. Selain itu perusahaan akan mampu bersaing dengan perusahaan lainnya dan membuat Brand perusahaan lebih unggul.OLX Autos merupakan perusahaan yang bergerak dalam bidang Industri Otomotif yang menyediakan jasa jual beli,tukar tambah /trade in mobil bekas. Berdasarkan pemetaan diwilayah sekitar perusahaan di daerah gedebage target pasar atau kebutuhan konsumen (OLX Autos) cenderung membutuhkan unit VAN karena daerah gedebage cenderung banyak ekspedisi, dan home industri,pasar.

Suggested Citation

  • rere, selvia, 2022. "Makalah Metode Identifikasi Kebutuhan Konsumen Olx Autos," OSF Preprints dz4kg, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:dz4kg
    DOI: 10.31219/osf.io/dz4kg
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