IDEAS home Printed from https://ideas.repec.org/p/osf/osfxxx/dyf8v.html
   My bibliography  Save this paper

Studi Model Bisnis Kue Twinkies: Analisis Kesuksesan dan Kegagalan Bisnis

Author

Listed:
  • Salsabilah, Sisca Aryananta

Abstract

Bisnis Twinkie adalah kue camilan Amerika, Twinkies digambarkan sebagai "kue bolu emas dengan isian krim". Studi ini bertujuan untuk mengetahui alasan penurunan (fall) pada bisnis kue. Studi ini menggunakan studi kasus jamak pada bisnis Twinkies yang bergerak di bidang kue dengan analisis business model canvas, business pattern, business environment & value proposition canvas Bisnis kue pernah tren pertumbuhan dan sukses karena memiliki value proposition nilai keunggulan yang dimiliki oleh bisnis Twinkies yaitu mereka menawarkan 2 varian krim rasa didalamnya (strawberry dan vanilla), menjual produk dengan harga yang terjangkau murah, praktis untuk dibawa, dapat dijadikan bekal untuk anak sekolah, Namun, bisnis telpon seluler mengalami penurunan karena key activities membuat varian rasa yang lebih menarik, berusaha untuk tetap usaha bisnsi Twinkies ini berjalan meskipun terkena kebangkrutan.

Suggested Citation

  • Salsabilah, Sisca Aryananta, 2022. "Studi Model Bisnis Kue Twinkies: Analisis Kesuksesan dan Kegagalan Bisnis," OSF Preprints dyf8v, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:dyf8v
    DOI: 10.31219/osf.io/dyf8v
    as

    Download full text from publisher

    File URL: https://osf.io/download/62d3ffb0c79a4c2c8e9e5c8e/
    Download Restriction: no
    File URL: https://libkey.io/10.31219/osf.io/dyf8v?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:osf:osfxxx:dyf8v. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: OSF (email available below). General contact details of provider: https://osf.io/preprints/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.