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Berfikir Kreatif Dan Menerapkan Manajemen Pemasaran Perbankan Syariah

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  • khasanah, uswatun

Abstract

Sebagaiman kita ketahui bahwa kegiatan pemasaran adalah berbeda dengan penjualan, transaksi ataupun perdagangan.American Marketing Association, mengartikan pemasaran sebagai berikut: Pemsaran adalah pelaksanaan dunia usaha yang mengaarahkan arus barang-barang dan jasa-jasa dari produsen ke konsumen atau pihak pemakai. Defenisi ini hanya menekankan aspek distribusi ketimbang kegiatan pemasaran. Sedangkan fungsi-fungsi lain tidak diperlihatkan, sehingga kita tidak memperoleh gambaran yang jelas dan lengkap tentang pemasaran.Sedangkan definisi lain, dikemukakan oleh Philip Kotler dalam bukunya Marketing Management Analysis, Planning, and Control, mengartikan pemasaran secara lebih luas, yaitu: Pemasaran adalah: Suatu proses sosial, dimana individu dan kelompok mendapatkan apa yang mereka butuhkan, dan mereka inginkan dengan menciptakan dan mempertahankan produk dan nilai dengan

Suggested Citation

  • khasanah, uswatun, 2022. "Berfikir Kreatif Dan Menerapkan Manajemen Pemasaran Perbankan Syariah," OSF Preprints djsb3, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:djsb3
    DOI: 10.31219/osf.io/djsb3
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