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Applications of cloud computing in modern marketing

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  • Abid, Hofa

    (Bt research scoiety)

Abstract

Many cloud-based marketing programs, ranging from CRM systems to marketing automation solutions, are already widely used. These services let marketers monitor campaigns and activities across mobile, social, and Web platforms, as well as customer interactions. As Internet usage has spread across devices, there are more ways to engage potential consumers in this modern era - but it is also more challenging to attract their attention. Customers desire stuff that is unique, organic, engaging, and personalized. Marketers may employ cloud technology to generate new data-driven strategies and more tailored and targeted marketing. These tools will very definitely be combined with one of the digital marketing components listed below.

Suggested Citation

  • Abid, Hofa, 2020. "Applications of cloud computing in modern marketing," OSF Preprints dczke, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:dczke
    DOI: 10.31219/osf.io/dczke
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