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Mengenal Business Model H&M

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  • Sekininno, Justin Jordan

Abstract

Hennes & Mauritz AB atau biasa dikenal dengan H&M merupakan sebuah merekpakaian yang sudah tidak asing lagi bagi semua masyarakat sejak tahun 1947. Pada zaman sekarang ini fashion sangat berperan penting, terutama bagi kalangan remaja. Perusahaan ini selalu menawarkan produk-produk terbaiknya sehingga membuat banyak orang yang menggemari produk dari H&M ini. Business model H&M menarik untuk dibahas karena H&M memiliki strategi pemasaran yang sangat baik, selalu menawarkan produk yang up to date dan berkualitas tinggi, serta sangat digemari oleh masyarakat Indonesia, khususnya kalangan remaja.

Suggested Citation

  • Sekininno, Justin Jordan, 2022. "Mengenal Business Model H&M," OSF Preprints d3z5b, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:d3z5b
    DOI: 10.31219/osf.io/d3z5b
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