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Konsep Dasar Manajemen Pemasaran

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  • Maharani, Whenny Amelya

Abstract

Manajemen pemasaran merupakan proses perencanaan dan pelaksanaan pemikiran, penetapan harga, promosi serta menyalurkan gagasan barang dan jasa untuk mendapatkan pertukaran yang memenuhi sasaran-sasaran individu dalam organisasi (Kotler & Keller 2007:27). Untuk mencapai pemasaran yang tepat perlu menganalisis terlebih dahulu faktor lingkungan. Peran pemasaran dalam pembangunan ekonomi dapat dihargai setelah membahas masalah lingkungan dan mengikuti konsep pengelolaan lingkungan. Dalam hal ini, pemasar dituntut untuk berhatihati dalam kegiatan pemasaran mereka yang diarahkan untuk memenuhi kebutuhan pelanggan tanpa mengorbankan kemampuan generasi mendatang untuk memenuhi kebutuhan mereka sendiri

Suggested Citation

  • Maharani, Whenny Amelya, 2022. "Konsep Dasar Manajemen Pemasaran," OSF Preprints cxp9h, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:cxp9h
    DOI: 10.31219/osf.io/cxp9h
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