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Pokemon Go: Analisis Inovasi Disrupsi pada Bisnis Permainan

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  • Sanjaya, Angelie Natalia

Abstract

Permainan anak yang dulunya dilakukan secara tradisional, kini tergantikan oleh beberapa jenis permainan modern yang menurut anak-anak lebih menarik dan bergengsi. Salah satu contohnya adalah Pokemon Go yang banyak digemari dan dimainkan oleh banyak kalangan manusia. Pokemon Go merupakan permainan berbasis teknologi berjenis augmented reality (AR). Inovasi tersebut menyebabkan perubahan radikal dalam industri atau pasarnya sehingga menyebabkan beberapa bisnis merasa dirugikan. Dalam studi ini, kami menganalisis beberapa inovasi disrupsi yang diangkat oleh Pokemon Go beserta contoh bisnis yang dirugikan.

Suggested Citation

  • Sanjaya, Angelie Natalia, 2022. "Pokemon Go: Analisis Inovasi Disrupsi pada Bisnis Permainan," OSF Preprints c9hwr, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:c9hwr
    DOI: 10.31219/osf.io/c9hwr
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