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Pasar Dan Pemasaran

Author

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  • Yaqin, Ainul

Abstract

Dalam suatu pasar terdapat berbagai macam pembeli dengan Kebutuhan dan perilaku yang berbeda-beda. Oleh karena itu, sangat sulit bagi Suatu produk untuk menguasai pasar secara keseluruhan. Strategi yang umum Ditempuh adalah memilih segmen pasar tertentu yang dapat memberikanKedudukan yang paling kuat bagi produk bersangkutan. Strategi ini yang Disebut dengan market positioning. Menarik konsumenmelakukan pembelian, maka perusahaan harus bisa menerapkan suatu strategi pemasaran yang tepat sesuai dengan kondisi pasar yang dihadapi. Keberhasilanstrategi pemasaran dipengaruhi oleh beberapa faktor yaitu riset dan analisis pasar,keputusan tentang produk, penetapan harga, promosi, dan distribusi. Agar produkyang dipasarkan dapat berhasil, maka perusahaan harus menggunakan konsep pemasaran yang meliputi manfaat, mutu atau kualitas dan kepuasan antarakebutuhan dengan keinginan.

Suggested Citation

  • Yaqin, Ainul, 2021. "Pasar Dan Pemasaran," OSF Preprints bqvtw, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:bqvtw
    DOI: 10.31219/osf.io/bqvtw
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