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Belajar Merancang Event

Author

Listed:
  • Hermawan, Hary

    (Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia)

Abstract

Event yang berlangsung sukses tentu merupakan hasil dari penerapan sistem manajemen pengelolaan yang tepat (efektif dan efisien), yang diterapkan oleh pengelola yang cerdas. Pengelola yang saya maksud disini adalah penggerak atau inisiator adalah masyarakat, komunitas, maupun event organizer professional. Sedangkan strategi yang saya maksud adalah mengenai “bagaimana suatu event dapat terselenggara dengan sukses”sehingga pada akhirnya akan membawa keuntungan kepada pengelola baik berupa keuntungan materi maupun non materi. Keuntungan materi adalah keuntungan yang diperoleh dari hasil laba dalam bahasa event sering disebut saldo event yang berwujud uang. Keuntungan materi dapat diperoleh dengan cara penggunaan modal yang efisien. Sedangkan keuntungan secara non materi adalah kepuasan batin dan kebanggan pengelola atas suksesnya acara, semakin banyaknya relasi, serta meningkatnya populeritas dan citra positif suatu daerah tempat dimana event tersebut berlangsung. Kelancaran pelaksanaan event tentunya berkaitan dengan kinerja sistem pengelolaan yang efektif.

Suggested Citation

  • Hermawan, Hary, 2017. "Belajar Merancang Event," OSF Preprints bmhfk, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:bmhfk
    DOI: 10.31219/osf.io/bmhfk
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