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Konsep dasar manajemen pemasaram

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  • Bagaskara, Eghytya

Abstract

Dalam organisasi, baik organisasi non-laba maupun perusahaan, yang mempunyai beberapa jenjang manajerial, peran pemasaran untuk masing-masing jenjang pasti berbeda. Sebuah perusahaan yang besar misalnya, mempunyai tiga jenjang manajerial, yaitu manajemen puncak,manajemen madya dan manajemen operasional. Konsep Pemasaran Kemasyarakatan berprinsip bahwa tugas organisasi adalah menentukan kebuthan, keinginan dan minat sasran pasar serta menyampaikan kepuasan yang diinginkan secara lebih efektif dan efisien dibandingkan dengan pesaing dalam suatu cara yang dapat melestarikan atau meningkatkan kesejahteraan konsumen maupun masyarakat.

Suggested Citation

  • Bagaskara, Eghytya, 2022. "Konsep dasar manajemen pemasaram," OSF Preprints aw4dk, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:aw4dk
    DOI: 10.31219/osf.io/aw4dk
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