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Effect of market orientation, marketing capability, product innovation on performance

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  • Nugraha, Putu Pradipta Widya

Abstract

Krisis ekonomi yang dialami Indnesia pada tahun 1997 bertumpu pada pembangunan dan pengembangan usaha-usaha besar. Usaha besar ini diharapkan dapat mendorong sektor perekonomian baik mikro maupun makro. Namun krisis yang terjadi mengehentikan pembangunan yang sedang berlangsung karena kebanyakan perusahaan besar mengalami kebangkrutan dan pemutusan hubungan kerja dengan skala besar. . Oleh karena itu menjaga stabilitas kinerja suatu usaha atau bahkan meningkatkannya. Tujuan dari penelitian ini adalah menganalisa pengaruh orientasi dari pasar, kapabilitas, serta inovasi dalam usaha yang dijalankan terutama untuk daerah Jakarta Barat. Penelitian ini menggunakan metode kuesioner yang diolah dengan aplikasi SPSS.

Suggested Citation

  • Nugraha, Putu Pradipta Widya, 2021. "Effect of market orientation, marketing capability, product innovation on performance," OSF Preprints apghz, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:apghz
    DOI: 10.31219/osf.io/apghz
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