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Pengaruh Biaya Produksi Dan Biaya Promosi Terhadap Volume Penjualan Produk Di Kedai Solid Coffee

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  • bernando, franky okto

    (STABN SRIWIJAYA)

Abstract

Solid Coffee Shop is one of the many culinary businesses located in Tangerang City, where the products sold are various types of processed coffee, non-coffee, and snacks, but this shop still doesn't have a way to increase sales in order to survive and compete with another coffee shop. This journal is intended to find out how big the impact is between production costs and promotion costs in relation to product sales volume at Solid Coffee Shops. The multiple linear regression analysis method is used as a data analysis method to see how much impact production costs and promotion costs have on product sales volume at Solid Coffee Shop. The author uses the IBM SPSS Statistics 25 application as a tool to get results from multiple linear regression. The results of data analysis show that production costs and promotion costs have a positive and significant simultaneous impact on sales volume of 91.7%, and the remaining 8.3% is other variables, which means that any increase in sales volume is affected by an increase in these two costs.

Suggested Citation

  • bernando, franky okto, 2022. "Pengaruh Biaya Produksi Dan Biaya Promosi Terhadap Volume Penjualan Produk Di Kedai Solid Coffee," OSF Preprints a8jgy, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:a8jgy
    DOI: 10.31219/osf.io/a8jgy
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