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Effect Of Market Orientation, Orientation Of Technology And Innovation Of Products To The Advantages Of Competitive Pizza Hut A.Yani Padang

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  • Jonson, Leony Patriona
  • Magdalena, Maria
  • Tanjung, Mariani St.B

Abstract

This research is meant to find out to test the influence of market orientation, technological orientation and product innovation on the competitiveness of Pizza Hut A.Yani Padang. Sample used in this research is Consumer Pizza Hut A.Yani Padang who visited with the status of Dine In (eating restaurant) using the method of Sampling Insidential with the samples of 100 respondents. Data analysis using SPSS software with Linear Regression Analysis. Independent variables in this study are Market Orientation, Technology Orientation, Product Innovation and dependent variable is Competitive Advantage. The result shows Market Orientation has a significant effect on Competitive Advantage. Technological Orientation has a significant effect on Competitive Advantage. Product Innovation has a significant effect on Competitive Advantage.

Suggested Citation

  • Jonson, Leony Patriona & Magdalena, Maria & Tanjung, Mariani St.B, 2019. "Effect Of Market Orientation, Orientation Of Technology And Innovation Of Products To The Advantages Of Competitive Pizza Hut A.Yani Padang," OSF Preprints 9x8g6, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:9x8g6
    DOI: 10.31219/osf.io/9x8g6
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