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E-Enviroment

Author

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  • , Yangriani

Abstract

Perkembangan teknologi yang sangat cepat pada dunia globalisasi dan banya keadaan lainnya yang eksternal memengaruhi daya saing dalam sebuah perusahaan. Di pasar ekonomi terdapat beberapa faktor seperti globalisasi, perkembangan teknologi baru, konsumen yang sensitive terhadap harga, internet, saluran distribusi, dan komunikasi baru yang mempengaruhi para wirausaha.Sebagai sbeuah hasil dari pengembangan e-enviroment, e-ecommerce, dan e-marketing juga ada orang-orang dari berbagai kelompok usia konsumen diantara pelaku dalam sebuah pasar yang mewakili berbagai generasi (Pre-boom, Babyb bom, X Generation, Net Generation, Next Generation). Setiap generasi memiliki pengalaman dan kebiasaan tersendiri dalam menggunakan e-market. Maka dari itu pengetahuan pengetahuan mengenai kekhasan perilaku e-market dari berbagai generasi yang berbeda sangat penting dalam sebuah kewirausahaan, Hal ini berguna dalam keberhasilan dalam operasi di pasar, dan juga untuk memahami perubahan dan tantangan yang diharapkan dimasa mendatang pada e-commerce.

Suggested Citation

  • , Yangriani, 2021. "E-Enviroment," OSF Preprints 9u45t, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:9u45t
    DOI: 10.31219/osf.io/9u45t
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