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Electronic Customer Relationship Management

Author

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  • Fernando, Vincent

Abstract

Organisasi-organisasi yang berjalan dalam setiap industri saling bersaing dalam halnya menarik dan memikat customer potensial untuk melakukan transaksi pada produk atau jasa yang mereka tawarkan serta mencoba mempertahankan loyalitas dari customer tersebut. Berbagai cara dilakukan suatu perusahaan demi menjaga relasi dengan customer supaya dapat mendapatkan nilai lebih yang memberikan organisasi keunggulan yang kompetitif dalam persaingan di pasar atau market yang didalaminya. Seiring berjalannya waktu, perkembangan teknologi tidak hanya merubah cara dari suatu perusahaan melakukan pendekatan terhadap customer potensial tersebut atau biasa kita sebut marketing atau sales, melainkan juga cara mereka mempertahankan atau menjaga relasinya juga berubah dengan adanya campur tangan dari teknologi yang kemajuannya sangatlah pesat.

Suggested Citation

  • Fernando, Vincent, 2021. "Electronic Customer Relationship Management," OSF Preprints 9rdbs, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:9rdbs
    DOI: 10.31219/osf.io/9rdbs
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