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Makalah Menganalisa Pasar Dan Perilaku Konsumen/Nasabah Perbankan Syariah

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  • WAHYUNI, SRI

Abstract

Pasar merupakan kumpulan konsumen potensial yang memiliki kebutuhan dan keinginan tertentu serta bersedia untuk turut serta dalam pertukaran untuk memenuhi kebutuhan atau keinginan tersebut. Pada dasarnya tujuan dalam memasarkan produknya, yaitu bila perusahaan dapat menjual produknya dengan harga yang menguntungkan pada tingkat kualitas yang diharapkan, serta mampu mengatasi tantangan dari para pesaing terutama dalam bidang pemasaran. Agar konsumen melakukan pembelian, maka perusahaan harus bisa menerapakan suatu strategi pemasaran yang sesuai dengan kondisin pasar yang dihadapi.Keberhasilan strategi pemasaran dipengaruhi oleh beberapa faktor, salah satunya adalah analisis pasar (market). Hal ini bertujuan agar target suatu perusahaan bisa berjalan dengan mulus dan berjalan sesuai yang direncanakan. Dengan memeperdalam mengenai status pasar dan juga perlu untuk menganalisisnya.

Suggested Citation

  • Wahyuni, Sri, 2022. "Makalah Menganalisa Pasar Dan Perilaku Konsumen/Nasabah Perbankan Syariah," OSF Preprints 9dgzt, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:9dgzt
    DOI: 10.31219/osf.io/9dgzt
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