Pengaruh Pemakaian Ricemilling Dan Bauran Pemasaran Terhadap Peningkatan Pendapatan Petani Padi Di Kota Padang

The purpose of this study are: 1) To clarify whether there is influence ricemilling usage and marketing mix of the income of farmers and 2) Measuring the effect of the use of ricemilling, marketing mix of the income of farmers. This research was conducted in February-March 2016 in the city of Padang. From the initial research and the description above, the authors conclude that farmers' income remains low and less than optimal. The sample used in this study were 89 respondents using saturation sampling. The independent variables in this study is the use ricemilling, and marketing mix, while the dependent variable is the income of farmers. This study is an explanation. Techniques of data collection is questionnaire. Technical analysis of the data using descriptive analysis and inferential analysis. To determine the effect of independent variables on the dependent variable partially, t test was used. Meanwhile, to determine the effect of independent variables on the dependent variable simultaneously, used F test assumptions used in the test of validity is if R-count> R-table item declared invalid. Based on test validity ricemilling usage, marketing mix and the income of farmers known to all items declared invalid meet the eligibility criteria are good and reliable instrument. Ricemilling use of regression analysis obtained by value t = 2.091 while t table = 1.988, and the significance value is 0,040 this value is smaller than α = 0.05 not significant effect on the income of farmers, The marketing mix regression analysis obtained by value t = 1.762 while the value table = 1,988 so thitung