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ANOTASI BIBLIOGRAF Manajemen Pemasaran, Kontribusi UMKM dan Metodelogi sejarah

Author

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  • Rahmawati, Siti

Abstract

Manajemen Pemasaran membahas tentang Konsep Dasar Manajemen Pemasaran, Segmentasi Pasar dan Menentuka Pasar Sasaran, Merancang Produk, Manajemen Pemasaran (1), Manajemen Pemasaran (2), Perencanaan Pemasaran, Merancang Komunikasi Pemasaran, Pasar dan Pemasaran, Model Perilaku Pembelian Konsumen dan Pemasaran Jasa juga mencakup kenyataan dalam hidup sehari-hari manusia, kebutuhan yang diperlukan tidak cukup hanya keperluan rohani saja, manusia juga membutuhkan keperluan jasmani, seperti makan, minum, pakaian, tempat tinggal dan sebagainya.untuk memenuhi kebutuhannya tersebut, dia harus berhubungan secara ekonomi dengan sesamanya dan alam sekitarnya atau berbisnis. Islam mewajibkan setiap muslim untuk bekerja, salah satu dari ragam bekerja adalah berbisnis dan berusaha, untuk memungkinkan manusia berusaha mencari nafkah Allah Swt melapangkan bumi serta menyediakan berbagai fasilitas yang dapat dimanfaatkan manusia untuk mencari rezeki.

Suggested Citation

  • Rahmawati, Siti, 2021. "ANOTASI BIBLIOGRAF Manajemen Pemasaran, Kontribusi UMKM dan Metodelogi sejarah," OSF Preprints 8p9gv, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:8p9gv
    DOI: 10.31219/osf.io/8p9gv
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