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Interplay of Marketing Strategies, Smart City Development, and Information Systems: A Comprehensive Review

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  • Rohmani, Cholil

Abstract

This comprehensive review explores the intricate interplay between marketing strategies, smart city development, and information systems in contemporary urban contexts. The study addresses the evolving landscape of urbanization, where traditional marketing approaches integrate with cutting-edge technologies within smart city initiatives. The primary aim is to provide a comprehensive understanding of the relationships among these three dimensions and their impact on sustainable urban development. A systematic literature review methodology is employed, encompassing databases such as PubMed, IEEE Xplore, ScienceDirect, and JSTOR. The results highlight the dynamic evolution of marketing strategies within smart cities, the role of information systems as catalysts for innovation, and the challenges and opportunities associated with this interplay. The review contributes novel insights by identifying gaps in current knowledge, emphasizing the importance of stakeholder collaboration, ethical considerations, and the need for inclusive and culturally sensitive marketing strategies in the realm of smart city development.

Suggested Citation

  • Rohmani, Cholil, 2023. "Interplay of Marketing Strategies, Smart City Development, and Information Systems: A Comprehensive Review," OSF Preprints 8enru, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:8enru
    DOI: 10.31219/osf.io/8enru
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