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Faktor Yang Mempengaruhi Umkm Untuk Mengadopsi E-Commerce

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  • Panggabean, Angelita Nauli

Abstract

Perkembangan teknologi yang semakin pesat, telah membuat penggunaan internet dan juga aktivitas perdagangan elektonik atau e-commerce semakin meningkat. Dengan begitu, e- commerce sangat berpotensial bagi para pelaku bisnis, termasuk UMKM. Tujuan karya tulis ini adalah untuk mengidentifikasi faktor-faktor apa saja yang menpengaruhi adopsi e-commerce bagi UMKM. Desain karya tulis ini menggunakan metode tinjauan Pustaka dimana penulis mencari dan mempelajari jurnal-jurnal, baik internasional maupun nasional yang didapatkan dari berbagai sumber melalui internet. Dari jurnal-jurnal tersebut dapat disimpulkan bahwa faktor pendorong adopsi e-commerce adalah dipengaruhi oleh faktor teknologi, perusahaan, dan lingkungan itu sendiri.

Suggested Citation

  • Panggabean, Angelita Nauli, 2021. "Faktor Yang Mempengaruhi Umkm Untuk Mengadopsi E-Commerce," OSF Preprints 89645, Center for Open Science.
  • Handle: RePEc:osf:osfxxx:89645
    DOI: 10.31219/osf.io/89645
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