The Rise Of Buying And Selling Online Skincare And The Impact Of Post-Pandemic Covid 19

One of the Mudumalai activities in the economy is buying and selling transactions, which are currently booming using electronic media, from technological advances that have significantly changed individuals in buying and selling. In the past, buying and selling transactions were still carried out face to face, with the exchange of goods directly without intermediaries from the seller to the buyer at the place of the transaction. And now it has moved into an era where transactions are not carried out face to face, but with intermediaries, namely online media. This research uses a qualitative research method with a descriptive type because the data obtained is in the form of descriptions, and illustrations and not in the form of numbers. Data collection techniques in this study used observation, interviews, and documentation. Based on the results of research on online buying and selling transactions among the public, especially during the Covid 19 pandemic, it increased up to 25 times compared to normal days. This pattern is a shift from conventional transaction systems to online transactions. the positive and negative impacts of buying and selling online are an option and have risks that must be borne by the buyer, the positive impact on the business concept is profitable because it does not incur additional costs to get to the destination location, it's just that the allocation of costs is diverted by quotas and the contents of the transaction system with various non-cash payment instruments that are now very familiar. then the negative impact is that the buyer does not know whether the product is genuine or fake.