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Aktivitas Customer Service Dalam Meningkatkan Mutu Pelayanan Nasabah Pada PT. BPR Gema Pesisir Cabang Lunang

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  • Harismanika, Yobi
  • Hendra, Muhammad
  • Aziz, Nazaruddin

Abstract

The purpose of this research is to find out how customer service activities improve the quality of customer service at PT. BPR Gema Pesisir, Cabang Lunang. Customer Service is part of the organizational unit located in front of the office which functions as a source of facilities and information for bank customers who want to obtain information on bank products and services. Customer service must be able to serve clients appropriately and quickly and have good communication skills in order to maintain good relationships. This of course must be done because maintaining good relations with customers means maintaining the image of the bank so that it can still improve in the eyes of its customers. This research was conducted in order to provide an understanding to the public about Customer Service activities in improving client service. The type of research carried out is field research. Field research is research that aims to examine intensively the current situation and background as well as environmental interactions that occur in a certain social chain such as individuals, groups, communities, or institutions. The results of this study can be seen in the attached table that each year customers continue to increase significantly.

Suggested Citation

  • Harismanika, Yobi & Hendra, Muhammad & Aziz, Nazaruddin, 2021. "Aktivitas Customer Service Dalam Meningkatkan Mutu Pelayanan Nasabah Pada PT. BPR Gema Pesisir Cabang Lunang," OSF Preprints 6f5e2, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:6f5e2
    DOI: 10.31219/osf.io/6f5e2
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