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Effect of market orientation

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  • Saputra, Muhammad

Abstract

Pada tahun 1997 Indonesia mengalami krisis ekonomi. Indonesia mengalami krisis ekonomi, kondisi ini berdampak pada bisnis skala besar dimana banyak bisnis yang gulung tikar bahkan bangkrut. Sedangkan dengan usaha kecil menengah yang mampu bertahan karena tidak banyak menggunakan bahan baku impor dan malah menjadi sabuk penyelamat dari dampak krisis ekonomi (Andalan & Hikmah, 2013). Peranan usaha kecil dan menengah sangat penting dalam pembangunan ekonomi, terutama dalam penyediaan tenaga kerja dan sumber pendapatan bagi kelompok berpenghasilan rendah. Menurut Lembaga Pengembangan Perbankan Indonesia (LPPI) dan Bank Indonesia (BI) tahun 2015, faktor yang dapat mempengaruhi kinerja usaha mikro dan kecil (UMK) adalah kemampuan membaca kebutuhan pasar yang masih belum tajam, sehingga belum mampu menangkap kebutuhan yang diinginkan pasar secara akurat

Suggested Citation

  • Saputra, Muhammad, 2021. "Effect of market orientation," OSF Preprints 6bhge, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:6bhge
    DOI: 10.31219/osf.io/6bhge
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