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Chapter 4 Chiến lược định giá cho sản phẩm du lịch (pricing strategy for tourism product)

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  • PiL, Le Nhut

    (Nam Can Tho University, Can Tho city)

Abstract

Marketers and managers must have an understanding of price. Charging too many chases away potential customers. Charging too little can leave a company without enough revenue to maintain the operation properly. Equipment wears out, carpets get stained, and painted surfaces need to be repainted. A firm that does not produce enough revenue to maintain the operation eventually goes out of business.

Suggested Citation

  • PiL, Le Nhut, 2022. "Chapter 4 Chiến lược định giá cho sản phẩm du lịch (pricing strategy for tourism product)," OSF Preprints 62ejb, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:62ejb
    DOI: 10.31219/osf.io/62ejb
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