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Analisis Video Likes to Video Views Ratio Youtube Pada 6 Merk HP Terbaik Dan Terlaris di Dunia Tahun 2021

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  • Wira, Made

Abstract

Dalam dunia teknologi ini banyak aplikasi yang di gunakan oleh masyarakat untuk mencari ilmu pengetahuan atau hiburan salah satu conto yaitu Yutube. Youtube adalah sebuah situs web berbagi video, dari video lucu, berita, horror dan lain-lain. Dimana youtube ini dibuat oleh tiga mantan karyawan PayPal pada Februari 2005. Di Indonesia sendiri youtube memiliki 170 juta pengguna yang mengakses situs tersebut, dengan melihat penngguna yang ada, ada beberapa perusahaan mengambil peluang tersebut untuk mengiklankan atau memperkenalkan produk mereka ke masyarakan, yang di harapkan meningkankan penjualan produk mereka. Ada 6 perusahaan yang memanfaatkan Youtube sebagai sarana marketing, yaitu Samsung Indonesia, Apple, Xiaomi Indonesia, Oppo Indonesia, Vivo Indonesia, Huawei Indonesia. Metode yang digunakan untuk penelitian ini yaitu metode eksploratif kuantitatif. Hasil dari penelitian ini menunjukan bahwa vendor smartphone Oppo Indonesia mendapatkan peringkat pertama dan memiliki kredibilitas performa chanel yang baik.

Suggested Citation

  • Wira, Made, 2021. "Analisis Video Likes to Video Views Ratio Youtube Pada 6 Merk HP Terbaik Dan Terlaris di Dunia Tahun 2021," OSF Preprints 5m73y, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:5m73y
    DOI: 10.31219/osf.io/5m73y
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