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Menerapkan Manajemen Pemasaran Bank Syariah

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  • Yaqin, Ainul

Abstract

Saat ini bank bank konvensional sudah banyak memiliki unit Syariah. Ini merupakan sebuah tanda atau sinyal bahwa unit syariah memiliki peluang market yang besar dan memiliki harapan Tumbuhnya bisnis keuangan syariah di Indonesia. Pertumbuhan Lperbankan syariah yang sudah cukup tinggi, membawa Dampak positif terhadap profesionalisme masing masing lembaga, untuk Memperbesar market share dan menarik jumlah nasabah sebanyak banyaknya. Melihat konsekuensi itu maka lembaga harus memiliki strategi marketing yang Handal. Strategi Perbankan Syariah menjadi menarik untuk disimak, karena Penerapan kesyariatan Islam yang di tonjolkan kepada calon nasabah. Oleh Karena itu, semua bank syariah perlu berlomba-lomba untuk menarik nasabah Yang beragama Islam dan menjadi salah satu targetnya. Bank syariah juga tidak Boleh menutup diri terhadap calon nasabah non-muslim, karena mereka juga Memiliki market share yang lumayan besar juga.

Suggested Citation

  • Yaqin, Ainul, 2022. "Menerapkan Manajemen Pemasaran Bank Syariah," OSF Preprints 5jzbf, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:5jzbf
    DOI: 10.31219/osf.io/5jzbf
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