A Study on Emoji Design Based on Chinese Culture : Focusing on the Comparison with Korean Emoji Design

With the continuous development of science and technology and the continuous update of electronics, electronics such as mobile phones and computers are playing an increasingly important role for people. In particular, the development and application of social media have changed day by day, and the way people spend has influenced and gradually changed the times. After the COVID-19 pandemic, people switched from face-to-face work communication to online. At the same time, traditional emotional communication has become difficult, allowing people to communicate with others only online. For most young people, this makes them more lonely.The purpose of this article is to produce cute emoticons that can heal young people through research. With the number of young people living alone increasing every year, more emotional communication and mental healing take place online than text messages to young people who are separated from their hometowns and cannot often communicate their emotions face to face with family or friends. In addition, this paper aims to make emoticons have business value in line with the trend of the times. I would like to look at the production of Chinese-style emoticons. The two countries' chat software WeChat and Kakao Talk emoticon shops are studying popular emoticons and enormous commercial value emoticons. After separately analyzing popular emoticons or economically valuable emoticons in WeChat and Kakao Talk emoticons, the same style emoticons are compared and analyzed to organize the same points and differences, mainly through colors, expression techniques, cultural differences, marketing methods, or profit channels. Currently, the use of emoticons does not stop at conveying emotions with others when chatting. More and more products are appearing in everyday life. Emotional characters familiar to us appear on the outer packaging or printed designs. In addition, many people choose products with emoticon elements when choosing products of the same quality. Even not purchasing emoticon-related products sometimes feels like a trip that leaves regrets. Many young people are interested in the author of emoticons, and the emotional value of these emoticons to young people raises the need for research in terms of being able to actively consume or participate in new emoticon-related products or activities as consumers.