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Lsiキーワードを用いたseo対策の効果検証研究

Author

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  • 柏崎, 剛

    (SEO対策研究室)

Abstract

本研究は、Latent Semantic Indexing（LSI）に基づくキーワードを用いたSEO対策の効果を検証することを目的とする。LSIキーワード（再検索キーワード、PAA: People Also Ask、PASF:People Also Search For）を意識的に活用したコンテンツと、活用しなかったコンテンツのパフォーマンスを比較分析した。1ヶ月間の調査期間における新規ユーザー数、リピーター数、直帰率、離脱数のデータを分析した結果、LSIキーワードを活用したコンテンツは新規ユーザー数で約4.4倍、リピーター数で約2.6倍の優位性を示した。また、直帰率も9%ポイント低下していることが確認された。本研究の結果は、特にWebマーケティング実務者に対し、LSIキーワードが意味的な関連性を高めることでユーザーエンゲージメントを向上させ、サイトのSEOパフォーマンスを有意に強化することを示唆している。

Suggested Citation

  • 柏崎, 剛, 2025. "Lsiキーワードを用いたseo対策の効果検証研究," OSF Preprints 5gw2f_v1, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:5gw2f_v1
    DOI: 10.31219/osf.io/5gw2f_v1
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