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Perilaku Berwirausaha Generasi Milenial di Era Pandemi COVID-19

Author

Listed:
  • Hasan, Muhammad
  • Arisah, Nur
  • Sasmita, Fira Ayu
  • , Miranda
  • Putri, Aisyah Amaliyah
  • Pattisina, Chatrien Dione

Abstract

Kajian ini bertujuan untuk mengkaji dan mengungkap perilaku berwirausaha generasi milenial di masa pandemi COVID-19. Kajian ini merupakan kajian dengan pendekatan kuantitatif dengan teknik survei. Pengumpulan data dilakukan dengan menggunakan instrumen berupa kuesioner dan dilengkapi dengan wawancara terhadap milenial yang mempunyai usaha, sehingga diperoleh gambaran yang menyeluruh terhadap perilaku berwirausaha. Terdapat empat aspek yang diukur pada kajian ini, yaitu minat wirausaha, kreativitas, inovasi, dan strategi pemasaran produk yang dilakukan milenial di masa pandemi COVID-19. Populasi pada kajian ini merupakan para milenial yang mempunyai usaha dan berdomisili di Provinsi Sulawesi Selatan, Provinsi Sulawesi Barat, dan Provinsi Sulawesi Tenggara dengan penarikan sampel secara purposive sebanyak 31 orang. Hasil dari kajian ini menunjukkan bahwa di masa pandemi COVID-19, generasi milenial tetap mempunyai minat dan semangat berwirausaha. Hal tersebut ditunjukkan oleh walaupun tengah berada di masa pandemi COVID-19 para milenial tetap mempunyai perilaku berwirausaha, seperti kreativitas, inovasi, serta strategi pemasaran untuk mempertahankan usahanya di masa pandemi COVID-19.

Suggested Citation

  • Hasan, Muhammad & Arisah, Nur & Sasmita, Fira Ayu & , Miranda & Putri, Aisyah Amaliyah & Pattisina, Chatrien Dione, 2021. "Perilaku Berwirausaha Generasi Milenial di Era Pandemi COVID-19," OSF Preprints 5bqks, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:5bqks
    DOI: 10.31219/osf.io/5bqks
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