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Analisis Pengaruh Nilai Pelanggan Dan Citra Merek Terhadap Kepuasan Pelanggan Pada Rumah Makan Lamun Ombak Di Kota Padang

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  • Zarman, Juli
  • Dewi, Aminar Sutra

Abstract

This study was conducted to examine the effect of customer value and brand image of the value of customer satisfaction with home eating seagrass meadow waves in the city. the population used in this study food consumers seagrass waves in town padang.teknik sampling method used is judgemen sampling criteria have been a food consumers seagrass meadow waves in the city. The number of samples preformance this study of 100 respondents, which is based on the view roscoe quoted sekaran (2006). Based on the results of studies using multiple linear regression analysis on the influence of customer value and brand image on customer satisfaction home eating seagrass waves. It can be concluded that the two independent variables have a significant influence on customer satisfaction in choosing where to eat. Of the two independent variables are the most dominant influence on customer satisfaction home eating seagrass waves is customer value.

Suggested Citation

  • Zarman, Juli & Dewi, Aminar Sutra, 2018. "Analisis Pengaruh Nilai Pelanggan Dan Citra Merek Terhadap Kepuasan Pelanggan Pada Rumah Makan Lamun Ombak Di Kota Padang," OSF Preprints 4x639, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:4x639
    DOI: 10.31219/osf.io/4x639
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