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Sistem Pemasaran Pada Surya Kencana Cell Tulungagung

Author

Listed:
  • Abidin, Mochammad
  • K, Yanuar Krisma
  • Fatmawati, Desi

Abstract

ABSTRAK Tujuan dari Penelitian ini dilakukan dalam rangka memenuhi tugas mata kuliah sistem pengendalian manajemen, serta melatih penulis dalam menulis laporan mini riset. Penelitian ini juga bertujuan untuk mengetahui bagaimana strategi pemasaran dan lingkungan di SURYA KENCANA CELL Untuk mendapatkan hasil yang memuaskan penelitian ini menggunakan metode kulitatif yang berdasarkan pendekatan penggunaan dan pengolahan data yang ada di SURYA KENCANA CELL. Penelitian kualitatif adalah penelitian yang digunakan untuk meneliti pada kondisi objek alamiah, dimana peneliti merupakan instrumen kunci (Sugiyono, 2005). Hasil penelitian menunjukan bahwa strategi pemasaran yang digunakan SURYA KENCANA CELL adalah melalui media sosial meliputi : facebook, whatsaap, instagram. Untuk target pemasaran ditujukan kepada konsumen yang membutuhkan. Konsumen itu kemudia di targetkan kepada mayarakat lingkungan sekitar (tetangga-tetangga) dan juga teman-teman baik di rumah maupun di sekolah

Suggested Citation

  • Abidin, Mochammad & K, Yanuar Krisma & Fatmawati, Desi, 2021. "Sistem Pemasaran Pada Surya Kencana Cell Tulungagung," OSF Preprints 4rf8h, Center for Open Science.
  • Handle: RePEc:osf:osfxxx:4rf8h
    DOI: 10.31219/osf.io/4rf8h
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