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Strategi Pasar dan Pemasaran

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  • H, Yuris Huswatun

Abstract

produsen dalam kegiatan pemasaran produk atau jasanya harus membutuhkan konsumenmengenaiprodukataujasayang dihasilkannya.Salahsatu carayang digunakanprodusendalambidang pemasaranuntuktujuanmeningkatkanhasilprodukyaitumelaluikegiatanpromosi. Sebagaimanadiketahuibahwakeadaanduniausahabersifatdinamis, yangselalumengalamiperubahanyangterjadisetiapsaatdanadanyaketerkaitan antarasatudenganyanglainnya.Olehkarenaitustrategipemasaranmempunyai perananyangsangatpentinguntukkeberhasilanperusahaanumumnyadanpada bidangpemasarankhususnya.Disampingitustrategi pemasaran yang diterapkan harus ditinjau dan dikembangkan sesuaidengan perkembangan pasardan lingkungan pasartersebut.Dengan demikian strategi pemasaranharusdapatmemberikangambaranyangjelasdanterarahtentangapa yangdilakukanperusahaandalam menggunakansetiapkesempatanataupaduanpada beberapasasaranpasar

Suggested Citation

  • H, Yuris Huswatun, 2021. "Strategi Pasar dan Pemasaran," OSF Preprints 3yhnw, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:3yhnw
    DOI: 10.31219/osf.io/3yhnw
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