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Waralaba Pilihan Indonesia Teh Poci, Mafia Gedang, Mixue dan SPBU Pertamina

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  • Baihaqi, Achmad Prabu Riza

Abstract

Waralaba atau franchise adalah sebuah konsep di mana entitas independen memulai kerjasama timbal balik antara pemilik waralaba (sebagai penyelenggara sistem) dan penerima waralaba dengan imbalan biaya yang sesuai, resep untuk kegiatan bisnis tertentu, dan bagaimana waralaba harus dioperasikan (Grzelak, 2013). Menurut Abdul Ghani et al., (2022) waralaba merupakan sistem penjualan barang, jasa dan teknologi yang beroperasi berdasarkan kontrak tertulis yang ditandatangani antara dua perusahaan yang terpisah secara hukum, finansial dan fiscal, serta independen. Pemilik waralaba dan masing-masing penerima waralaba terikat dalam suatu sistem dimana pemberi memberikan hak kepada penerima dan pada saat yang sama memaksakan kewajiban serta menjalankan bisnis sesuai dengan konsep dan model bisnis pemilik waralaba.

Suggested Citation

  • Baihaqi, Achmad Prabu Riza, 2023. "Waralaba Pilihan Indonesia Teh Poci, Mafia Gedang, Mixue dan SPBU Pertamina," OSF Preprints 3yfra, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:3yfra
    DOI: 10.31219/osf.io/3yfra
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