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Berpikir Kreatif Dan Menerapkan Manajemen Pemasaran Bank Syariah

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  • Ramadhona, Indah

Abstract

Manajemen pemasaran bank merupakan kegiatan usaha untuk memenuhi kebutuhan dan keinginan para nasabahnya terhadap produk dan jasa perbankan, baik produk simpanan, pinjaman atau jasa-jasa perbankan lainnya dengan tujuan untuk memberikan kepuasan para nasabahnya. Lingkup manajemen pemasaran bank syariah melibatkan berbagai proses dalam tahapan pelaksaanaanya bank syariah harus mecari nasabah dan mengidentifikasi apa yang menjadi kebutuhan mereka, merancang produk dan jasa baik mutunya, menetapkan harga atas produk atau jasa tersebut, mempromosikan dan kemudian diberikan ke nasabah. Terdapat empat jenis prinsip dari bank syari’ah tersebut antara lain adalah Prinsip Amar Ma'ruf Nahi Munkar, keadilan, amanah dan pertanggungjawaban, serta komunikatif

Suggested Citation

  • Ramadhona, Indah, 2022. "Berpikir Kreatif Dan Menerapkan Manajemen Pemasaran Bank Syariah," OSF Preprints 3tqvp, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:3tqvp
    DOI: 10.31219/osf.io/3tqvp
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