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共起語分析に基づく業界別ウェブコンテンツ特性の考察

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  • 柏崎, 剛

    (SEO対策研究室)

Abstract

本研究では、IT、エンターテインメント、医療、金融という4つの主要業界における検索上位サイトの共起語分析を通じて、各業界のウェブコンテンツ特性を明らかにすることを目的とした。各業界を代表する検索キーワードで上位表示された10サイトの共起語リスト(各100語)について、共通基盤となる語彙の割合、共通語彙の上位ランクへの集中度、主要品詞(名詞)の構成比 率、数値・記号を含む語彙の存在率という4つの指標を分析した。その結果、業界間で顕著な差異が見られ、これらの数値的特徴から各業界の情報提供の傾向や専門性、ユーザーの情報ニーズについての重要な示唆が得られた。本研究は、共起語分析がウェブコンテンツの特性理解やSEO戦略の策定、業界ごとの情報流通の特徴把握において有効な手法であることを示している。

Suggested Citation

  • 柏崎, 剛, 2025. "共起語分析に基づく業界別ウェブコンテンツ特性の考察," OSF Preprints 3jcv5_v1, Center for Open Science.
  • Handle: RePEc:osf:osfxxx:3jcv5_v1
    DOI: 10.31219/osf.io/3jcv5_v1
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