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Strategi Promosi Dan Komunikasi Produk Alfamart Untuk Meningkatkan Minat Belanja Konsumen Di Alfamart Boyolangu

Author

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  • Laras, Nikita
  • RAMADANI, EVITA EGA
  • ASTAWULAN, INDAYU ANINDYA

Abstract

Tujuan dari mini riset ini diharapkan sedikit banyak pembaca mengetahui strategi promosi komunikasi produk Alfamart unutuk meningkatkan minat belanja konsumen terkhusus di Alfamart Boyolangu dan seberapa efektifnya ketika strategi tersebut diterapkan. Metode penelitian yang digunakan dalam penelitian ini adalah metode kualitatif dengan cara fenomenologi naturalistik, yaitu metodologi penelitian yang menghasilkan deskripsi tentang ucapan, tulisan, dan perilaku yang dapat diamati. Data dikumpulkan dengan cara observasi, wawancara terstruktur dan studi pustaka. Hasil mini riset menunjukkan bahwa strategi promosi komunikasi produk alfamart untuk meningkatkan minat belanja konsumennya sangat efektif sejauh ini. Terbukti dengan berbagai prmosi yang diberikan serta strategi pendekatan komunikasi dengan pelanggan alfamart dikatakan bisa bersaing dengan bisnis ritel yang lain dan bisa terbukti bisa bertahan sampai sekarang.

Suggested Citation

  • Laras, Nikita & RAMADANI, EVITA EGA & ASTAWULAN, INDAYU ANINDYA, 2021. "Strategi Promosi Dan Komunikasi Produk Alfamart Untuk Meningkatkan Minat Belanja Konsumen Di Alfamart Boyolangu," OSF Preprints 3fecr, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:3fecr
    DOI: 10.31219/osf.io/3fecr
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