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Kesuksesan Wirausaha Franchise

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  • Nabila, Noor Anisa

Abstract

Waralaba (franchise) adalah suatu kontrak yang dibuat antara franchisor dan franchisee, dengan ketentuan pihak franchisor memberikan lisensi kepada franchisee untuk menggunakan merek barang atau jasa dalam jangka waktu tertentu dan pembayaran sejumlah royalti tertentu kepada franchisor (Salim, 2003).

Suggested Citation

  • Nabila, Noor Anisa, 2023. "Kesuksesan Wirausaha Franchise," OSF Preprints 2tdum, Center for Open Science.
  • Handle: RePEc:osf:osfxxx:2tdum
    DOI: 10.31219/osf.io/2tdum
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