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Strategi Pemasaran Terkini: Meningkatkan Brand Awareness dan Mengoptimalkan Penjualan

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  • Hermanto, Ryo

Abstract

Strategi pemasaran yang efektif menjadi sangat penting bagi bisnis dalam meningkatkan brand awareness dan mengoptimalkan penjualan mereka. Dalam era digital saat ini, terdapat banyak strategi pemasaran terkini yang dapat diterapkan untuk mencapai tujuan ini. Artikel ini membahas tentang beberapa strategi pemasaran terkini yang dapat membantu bisnis meningkatkan brand awareness dan mengoptimalkan penjualan mereka. Beberapa strategi pemasaran yang dibahas termasuk penggunaan media sosial, optimasi mesin pencari, email marketing, content marketing, dan pengaruh digital. Dalam penjelasan setiap strategi, akan dibahas pula bagaimana cara mengimplementasikannya secara efektif dan apa keuntungan yang bisa didapat dari masing-masing strategi tersebut. Dengan menerapkan strategi pemasaran yang tepat, bisnis dapat meningkatkan brand awareness dan mengoptimalkan penjualan mereka sehingga dapat menghasilkan keuntungan yang lebih besar.

Suggested Citation

  • Hermanto, Ryo, 2023. "Strategi Pemasaran Terkini: Meningkatkan Brand Awareness dan Mengoptimalkan Penjualan," OSF Preprints 2sqfv, Center for Open Science.
  • Handle: RePEc:osf:osfxxx:2sqfv
    DOI: 10.31219/osf.io/2sqfv
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