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Belajar dari Meredupnya Bisnis GAP

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  • Afzari, Abrari Talia

Abstract

GAP merupakan kepanjangan dari istilah 'generation gap', atau celah di sebuah generasi. Arti dari celah dalam generasi itu adalah remaja. Karena sebagian besar produk GAP menyasar konsumen remaja. GAP pada era 90-an silam merupakan leader & innovator. pihak Gap memberi pernyataan akan menutup 175 toko-nya di Amerika Utara atau seperempat dari total toko mereka, akibat penjualan yang semakin lesu. Retailer fashion tersebut juga berencana akan merumahkan sebanyak 250 karyawannya di San Fransisco dan New York.

Suggested Citation

  • Afzari, Abrari Talia, 2022. "Belajar dari Meredupnya Bisnis GAP," OSF Preprints 2q8na, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:2q8na
    DOI: 10.31219/osf.io/2q8na
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