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Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Pada Pengguna Sepeda Motor Pulsar Kawasaki Dikota Padang

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  • Hafiz, Syafral
  • Dewi, Aminar Sutra

Abstract

This research was based by a decrease in sales of motorcycle Kawasaki Pulsar 200 NS within the first half in 2015-2016. The sales decline is one indication of a decrease in consumer purchasing decisions against the Kawasaki Pulsar 200 NS products. This research aimed to examine the effect of the price and product quality, purchase decision sport motorcycle Kawasaki Pulsar 200 NS. This research used purposive sampling method, using a sample of 100 people from the user population Kawasaki Pulsar 200 NS users in the city of Padang. The analytical method used is multiple linear regression. The results of this research reported the following regression equation: Y = 0,389 + 0,240 X1 + 0,629 X2. Based on statistical data analysis, indicators in this research are valid and reliable. On the classical assumption test, regression models multicoloniarity free, does not occur heteroscedasticity, and the normal distribution. The biggest variable is the variable quality of the product which 0.629. whereas the smallest variable is the variable price which 0.240. Results of the research found that all independent variables are positive and has significant effect on the dependent variable.

Suggested Citation

  • Hafiz, Syafral & Dewi, Aminar Sutra, 2018. "Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Pada Pengguna Sepeda Motor Pulsar Kawasaki Dikota Padang," OSF Preprints 2ghck, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:2ghck
    DOI: 10.31219/osf.io/2ghck
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