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Pasar dan Pemasaran

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  • , Rahmi

Abstract

Pasar adalah salah satu tempat dimana adanya traksaksi antara penjual dan pembeli. Dalam pasar terdapat beberapa kelompok yaitu, pasar konsumen, pasar industrial, pasar reseller dan pasar pemerintah. Sedangkan pemasaran adalah suatu usaha yang didalamnya terdapat tujuan untuk memenuhi kebutuhan para konsumen dengan menciptakan produk produk yang dibutuhkannya. Dalam pemasaran terdapat permintaan dan penawaran yang akan mempengaruhi jalannya usaha dalam pemasaran tersebut. Permintaan didukung dengan adanaya keinginan dari konsumen untuk membeli produk yang kita pasarkan. Sedangkan penawaran adalah penawaran yang dilakukan pembeli atau konsumen terhadap barang atau jasa yang dimiliki oleh penjual.

Suggested Citation

  • , Rahmi, 2021. "Pasar dan Pemasaran," OSF Preprints 27mtw, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:27mtw
    DOI: 10.31219/osf.io/27mtw
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