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Pengaruh Customer Relationship Management dan Customer Experience Terhadap Keputusan Pembelian Produk Kayu Pada Perum Perhutani KBM Penjualan Kayu Wilayah Madiun Di Kota Kediri

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  • Jatmiko, Udik

Abstract

In this study only limits on Customer Relationship Management and Customer Experience and their influence on purchasing decisions for wood products, while the object of the research is the Perum Perhutani KBM Timber Sales Wilayah Madiun in the Kediri City. In this study the research period was carried out on customer activities in December 2018 to February 2019. The population in this study were 96 respondents with a total sample of 73 respondents. Data analysis techniques in this study using statistical tests through validity and reliability, classic assumption test, multiple linear regression test and t-test hypothesis and F test. Based on the analysis that has been done, the results of the research are obtained. There is a partially significant influence between the variable customer relationship management on wood purchasing decisions at Perum Perhutani, KBM, Kediri Region Timber Sales. There is a partially significant effect between the customer experience variable (X2) on wood purchasing decisions at Perum Perhutani KBM Kediri Region Timber Sales. There is the effect of customer relationship management (X1) and customer experience (X2) simultaneously having a positive and significant effect on timber purchasing decisions at Perhutani KBM, Kediri Region Timber Sales

Suggested Citation

  • Jatmiko, Udik, 2019. "Pengaruh Customer Relationship Management dan Customer Experience Terhadap Keputusan Pembelian Produk Kayu Pada Perum Perhutani KBM Penjualan Kayu Wilayah Madiun Di Kota Kediri," OSF Preprints 25swe, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:25swe
    DOI: 10.31219/osf.io/25swe
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