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Evaluasi Aplikasi E-Commerce pada Sektor Penjualan Buku Online dari Perspektif Konsumen di Indonesia Menggunakan Extended Web Assessment Method (EWAM)

Author

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  • Susilo, Andi

    (Universitas Respati Indonesia)

  • Satria, Riri
  • Nugroho, Widijanto Satyo

Abstract

In the Internet world, many e-commerce sites have an interesting graphical display, well organized content, but not necessarily those sites to attract visitors to come back regularly and conduct business transactions. Many companies and institutions are surprised to find that large budget allocations do not always guarantee business success over the Internet. One of the reasons why potential customers end up not continuing to the stage of purchase is because a website has a low level of focus to consumers. Extended Web Assessment Method (EWAM) is an instrument for generating general statements on the quality of commercial websites from a consumer perspective. In this study the researchers evaluated four e-commerce application websites selling online books in Indonesia and used the amazon.com website as the De Facto Standard as a comparison. The research found that online book sales websites in Indonesia evaluated not meeting consumer expectations are shown by less than one score (<1) ie kutukutubuku.com (0.73), erlangga.co.id (0.67), gramediaonline.com ( 0.35), and finally balaipustakaonline.com (0.31).

Suggested Citation

  • Susilo, Andi & Satria, Riri & Nugroho, Widijanto Satyo, 2010. "Evaluasi Aplikasi E-Commerce pada Sektor Penjualan Buku Online dari Perspektif Konsumen di Indonesia Menggunakan Extended Web Assessment Method (EWAM)," INA-Rxiv xkawu, Center for Open Science.
    • Handle: RePEc:osf:inarxi:xkawu
    DOI: 10.31219/osf.io/xkawu
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