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Pengaruh Promosi dan Kepuasan Nasabah Terhadap Peningkatan Pemasaran Kartu Kredit Pada BANK MEGA.Tbk Cabang Makassar

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  • Indar, Sofyan Hamid

Abstract

This study aims to determine the effect of promotion and customer satisfaction to Mega Bank credit card marketing, both partial and simultaneous. This study uses a sample of 30 respondents, where respondents will be asked for feedback on the questions in the questionnaire were distributed, this research also use Software SPSS.21 as a tool to calculate the data to be used. Research found that having an negative and significant promotion of the sale of Mega Bank credit card while the customer satisfaction and significant effect on the Mega Bank credit card while at the same test between variables promotion and customer satisfaction significantly influence kredi card sales at Bank Mega Branch Makassar

Suggested Citation

  • Indar, Sofyan Hamid, 2018. "Pengaruh Promosi dan Kepuasan Nasabah Terhadap Peningkatan Pemasaran Kartu Kredit Pada BANK MEGA.Tbk Cabang Makassar," INA-Rxiv uyahr, Center for Open Science.
    • Handle: RePEc:osf:inarxi:uyahr
    DOI: 10.31219/osf.io/uyahr
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