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Sistem Pemasaran dan Peluang Pengembangan Pusat Perdagangan Sayur-Mayur di Kota Pematangsiantar

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  • Saragih, Jef Rudiantho

    (Simalungun University)

Abstract

Status : Postprint. The research is aim to analysis of the marketing system and prospect to develop the regional trading of vegetables in Pematangsiantar. Marketing system is determined with market place, market activity, channel of marketing, and margin share to market stakeholder. Prospect to develop of vegetables regional trading determined with efficiency of market, suitablity of location, and income of the local government. Data has analyzed by descriptive and scoring method. The research held on September to December 2003. Based on data about of the market system, this research show that vegetables market in Pematangsiantar is not efficient yet, because market location is not suitable, channel of marketing is too long, and the margin share is not proportional. The existing vegetable market in Pematangsiantar can’t develop as regional trading because marketing system has not efficient yet, market location is not suitable, and local government income is zero. In general, Pematangsiantar city has several comparative advantages to develop vegetable regional trading by improvement of the market system, relocation of market place, and implementation of conducive local regulation (Perda) that aim to give win-win solution to all market stakeholder.

Suggested Citation

  • Saragih, Jef Rudiantho, 2004. "Sistem Pemasaran dan Peluang Pengembangan Pusat Perdagangan Sayur-Mayur di Kota Pematangsiantar," INA-Rxiv tshq5, Center for Open Science.
    • Handle: RePEc:osf:inarxi:tshq5
    DOI: 10.31219/osf.io/tshq5
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