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Menciptakan Kepuasan Dan Loyalitas Pelanggan Dengan Desain Produk Harapan Pelanggan

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  • Andespa, Roni

    (Universitas Islam Negeri Imam Bonjol Padang)

Abstract

The study was conducted in the city of Padang, West Sumatra. With the object of restaurants in the city Padang. Research to examine the influence of restaurant product design to customer satisfaction and customer loyalty. The sample used is 400 customers. The analysis used is the path analyze. Which found that there was indeed a significant influence between product design restaurants in the city of Padang on customer satisfaction, product design in the city of Padang restaurants are affecting customer loyalty, either directly or indirectly, and customer satisfaction in the city of Padang restaurant also affects customer loyalty. From the results of research can be made solutions for the restaurant in Padang, That in designing the products must pay attention and understand what the customer needs and wants.

Suggested Citation

  • Andespa, Roni, 2017. "Menciptakan Kepuasan Dan Loyalitas Pelanggan Dengan Desain Produk Harapan Pelanggan," INA-Rxiv q5xz8, Center for Open Science.
    • Handle: RePEc:osf:inarxi:q5xz8
    DOI: 10.31219/osf.io/q5xz8
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    Cited by:

    1. Sanjaya, Angelie Natalia, 2023. "Studi Desain Produk Inovatif Tas Ransel Berbasis Artificial Intelligence," OSF Preprints g6kf9, Center for Open Science.

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