Strategi Pengembangan Objek Wisata Pemandian Air Panas Lejja Dalam Meningkatkan Kunjungan Wisatawan Di Kabupaten Soppeng Sulawesi Selatan

This study aims to (1) determine the factors driving and inhibiting tourism development of Pemandian Air Panas Lejja, and (2) determine the development strategy of what should the government do Soppeng in the development of attraction Pemandian Air Panas Lejja in increasing tourist arrivals. Data analysis method used is descriptive qualitative approach then to obtain a development strategy also conducted a SWOT analysis. The results showed that the factors driving the development of attraction Pemandian Air Panas Lejja are natural scenery, hot springs, security conditions, hospitality, facilities and infrastructure, diversity of tourist attractions and the atmosphere of comfort. Whereas the inhibiting factor is lack of funds, lack of professional employee, promotion, road, the location is far from city, program development is still modest, telecommunications networks, including the conservation forests/protected. The strategy of development to be done in increasing tourist arrivals are increasing promotion through print and electronic media taking into account the quantity and quality of promotional materials; repair, maintain and improve the facilities and infrastructure; and establish cooperative relationships with investors and the tourism actors.