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Pengaruh Promosi Penjualan Terhadap Keputusan Pembelian Oriflame (Study Pada Politeknik Lp3i Medan)

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  • Sukma, STIM

Abstract

The purpose of this study is to determine whether there is influence sales promotion of purchasing decisions Oriflame (Study On Polytechnic LP3I Medan). The sample of this study was 123 people, sampling using random sampling is the determination of samples that provide equal opportunity to every member of the population to be sampled. Data analysis using Simple Linear Regression test, hypothesis test using coefficient determination test (R2), partial test (t test), while data processing using SPSS 20. The results showed that from the test coefficient of determination (R2) sales promotion variable able to explain its existence against Variable purchase decision, besides partially sales promotion variables have a positive and significant impact on purchasing decisions.

Suggested Citation

  • Sukma, STIM, 2018. "Pengaruh Promosi Penjualan Terhadap Keputusan Pembelian Oriflame (Study Pada Politeknik Lp3i Medan)," INA-Rxiv pabzy, Center for Open Science.
    • Handle: RePEc:osf:inarxi:pabzy
    DOI: 10.31219/osf.io/pabzy
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    1. Sabdillah, Ruri & Hidayat, Rahmat & Lubis, Dewi Shinta Wulandari & , Wardayani, 2017. "Influence of Celebrity Endorser Raisa Andriana in Advertisement on Magnum Ice Cream Brand Image on the Transmart Costumers," INA-Rxiv q4z2d, Center for Open Science.
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