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Strategi Pengembangan Agribisnis Hortikultura di Wilayah Pedesaan

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  • Saragih, Jef Rudiantho

    (Simalungun University)

Abstract

Status : Postprint Program-program pengembangan agribisnis di wilayah pedesaan masih menyisakan permasalahan mendasar yaitu harga sarana produksi pertanian terus meningkat, sementara harga produk pertanian primer sangat fluktuatif. Kondisi ini terjadi karena posisi tawar petani yang masih lemah di antara pelaku agribisnis lainnya. Penelitian ini bertujuan untuk mengukur kelayakan usahatani dan menemukan strategi pengembangan agribisnis hortikultura di Kabupaten Simalungun, Sumatera Utara. Dengan mengambil 40 rumah tangga sampel, kelayakan usahatani diukur dengan Revenue Cost Ratio (RCR) dan strategi pengembangan ditentukan melalui Analisis SWOT. Urutan kelayakan komoditas adalah kentang, cabai merah, kubis, tomat, dan jeruk manis. Hasil analisis SWOT untuk pengembangan agribisnis hortikultura mengutamakan strategi W-O yaitu mengubah strategi melalui: kemitraan pemasaran, pengembangan sumber air di usahatani, peningkatan kualitas jalan desa dan jalan usahatani, pengembangan kios sarana produksi di perdesaan, peningkatan penyuluhan pertanian, penataan zonasi dan pola tanam komoditas unggulan, pengembangan agroindustri skala rumah tangga dan skala kecil di perdesaan, serta pengembangan fasilitas kebun bibit dan lahan demplot. Artikel ini diterbitkan pada Prosiding Seminar Ilmiah Nasional Dies Natalis ke-64 Universitas Sumatera Utara, Medan, 18-19 Agustus 2016, hal. 63-70, ISBN 979 458 916 0

Suggested Citation

  • Saragih, Jef Rudiantho, 2017. "Strategi Pengembangan Agribisnis Hortikultura di Wilayah Pedesaan," INA-Rxiv mcj42, Center for Open Science.
    • Handle: RePEc:osf:inarxi:mcj42
    DOI: 10.31219/osf.io/mcj42
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